Go check out http://www.google.com/history/. I just looked at mine and it has all of my searches (and what I clicked) since 2005. It’s neat. But sorry.. Google. I’m not ready for that level of transparency. David Brin might be, but I’m not.
Google is good at mining, sorting, searching, organizing, and visualising data. That’s their core business. It also just so happens that Google has a tap into my main information stream. Google knows I’m getting married in Italy, and when. It knows I’m in the market for an LCD HDTV. It knows where I’ve worked and where I play. It knows where I live and where my friends live, what kinds of food I like, etc. It knows this and more, not just about me but about everyone that uses it.
Google is not evil. At least not yet. They let me know that they are watching me and they let me see some of the data they have on me. They even give me tools to look into the thoughts of others in some small obfuscated way. To tease me with a taste of what they know.
But like the government, I can’t help but think what crazy tools Google keeps for itself. If they’re showing me things like Google Trends and Google History, what devious and omniscient tools must Larry and Sergey have access to? And what are they doing with them?